Whatisagenerallyacknowledgedasthemostpowerfuladvertisingmediumandreachesabroadspectrumofconsumers.（）

• A.radioads
• B.printads
• C.televisionads
• D.magazinesads

InItaly,whenpeopletouchtheireyes,itrepresents:

• A.findwomenveryattractive
• B.youcan’tfoolme
• C.youshouldbealert

TheImportanceofGoodCommunications

Effectivecommunicationisessentialforallorganizations.Itlinkstheactivitiesofthevariouspartsoftheorganizationandensuresthateveryoneisworkingtowardsacommongoal.Itisalsoextremelyimportantformotivatingemployees.Staffneedtoknowhowtheyaregettingon,whattheyaredoingrightandinwhichareastheycouldimprove.Workingalonecanbeextremelydifficultanditismucheasierifsomeonetakesaninterestandprovidessupport.Employeesneedtounderstandwhytheirjobisimportantandhowitcontributestotheoverallsuccessofthefirm.Personalcommunicationshouldalsoincludetargetsetting.Peopleusuallyrespondwelltogoals,providedtheseareagreedbetweenthemanagerandsubordinateandnotimposed.

However,firmsoftenhavecommunicationproblemsthatcanunderminetheirperformance.Inmanycases,theseproblemsoccurbecausemessagesarepassedoninaninappropriateway.Thereare,ofcourse,severalwaysofconveyinginformationtoothersintheorganizationwhichincludespeakingtothemdirectly,e-mailing,telephoningorsendingamemo.Themostappropriatemethoddependsonwhatexactlyitisyouarecommunicating.Forexample,anythingthatisparticularlysensitiveorconfidential,suchasanemployee'sappraisal,shouldbedoneface-to-face.

Oneofthemainproblemsforseniorexecutivesisthattheydonothavethetimeorresourcesneededtocommunicateeffectively.Inlargecompanies,forexample,itisimpossibleforseniormanagerstomeetanddiscussprogresswitheachemployeeindividually.Obviouslythistaskcanbedelegatedbutatthecostofcreatingagapbetweenseniormanagementandstaff.Asaresult,managersareoftenforcedtouseothermethodsofcommunication,likememosornotes,eveniftheyknowthesearenotnecessarilythemostsuitablemeansofpassingonmessages.

Theuseoftechnology,suchase-mail,mobilephonesandnetworksystems,isspeedingupcommunicationimmensely.However,thisdoesnotmeanthatmoreinvestmentintechnologyautomaticallyprovesbeneficial:systemscanbecomeoutdatedoremployeesmaylackappropriatetraining.Therearemanycommunicationstoolsnowavailablebutafirmcannotaffordallofthem.Evenifitcould,itdoesnotactuallyneedthemall.Thepotentialgainsmustbeweighedupagainstthecosts,andfirmsshouldrealizethatmorecommunicationdoesnotnecessarilymeanbettercommunication."

Asthenumberofpeopleinvolvedinanorganizationincrease,theuseofwrittencommunicationrisesevenfaster.Insteadofaquickconversationtosortsomethingoutnumerousmessagescanbepassedbackwardsandforwards.Thiscanleadtoatremendousamountofpaperworkandisoftenlesseffectivethanface-to-facecommunication.Whenyouareactuallytalkingtosomeoneyoucandiscussthingsuntilyouarehappythattheyhaveunderstoodandfeedbackisimmediate.Withwrittenmessages,however,youareneverquitesurehowitwillbereceivedwhatyouthinkyouhavesaidandwhattheotherpersonthinksyouhavesaidcanbeverydifferent.

Theamountofwritteninformationgeneratedinlargeorganizationstodaycanleadtocommunicationoverload.Somuchinformationisgatheredthatitgetsinthewayofmakingdecisions.Takealookattheaveragemanager'sdeskandyouwillseetheproblem--itisoftencoveredwithletters,reportsandmemos.Thisoverloadcanleadtoinefficiencies.Forexample,managersmaynotbeabletofindtheinformationtheywantwhentheyneedit.Communicationisalso

Somecustomersrequestedusto_____ourpricebecausetheyconsideredittoohigh.

• A.putdown
• B.getdown
• C.takedown
• D.bringdown

Whichoneisnotthefunctionsofthenonverbalcommunication;（）

• A.Repeating
• B.Substituting
• C.Action

ReadingComprehension

SectionA

Directions:Therearetenincompletesentencesinthissection.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.Thenwritedowntherightanswerinthebracketsforeachsentence.Thissectiontotals10points,onepointforeachsentence.

()1.Wecansupplyallthebicyclesyourequired____________stockandarearrangingshipmentbyM.V.Mermaid.

A.forB.from　C.to　D.against

()2.Wewouldliketoremindyouthatthe__________L/CmustreachusbeforeMarch10

sothatwecanmakeshipmentingoodtime.

A.coveringB.cover　C.covered　　D.beingcovered

()3.Wehavereceivedyourletterof28March,___________ustomodifythepreviousarrangementsfortheshipmentofthecaptionedorder.

A.askedB.toask　C.beingasked　　D.asking

()4.InourletterofMay5,wemade__________clearthatshipmentistobeeffectedinJune.

A.youB.them　C.that　　D.it

()5.Wealwaysdeal_______________paymentbysightL/C.

A.with　　　　　B.in　　　C.at　D.on

()6.Thisofferis_____________toyourreplyreachingusbeforethe20thofFebruary.

A.subjectingB.subject　C.subjectedDtosubject

()7.____________weareappreciatingthegoodqualityofyourblacktea,weregretthatyourpriceappearstobeonthehighside.

A.While　　　　B.When　　　　　C.However　　　　D.Therefore

()8.Weherebyauthorizeyouto___________onusat60daysaftersighttotheextentofUSD20,000.00.

A.open　　　　　B.establish　　　　　C.draw　D.build

()9.Ifpartiestoacontractdesiretosettledisputes,anarbitrationclauseisusuallymadeinthecontractwellbeforeadispute_____________.

A.risesB.arisesC.look　　D.appear

()10.Somecustomersrequestedusto_____________ourpricebecausetheyconsideredit

toohigh.

A.putdownB.getdownC.takedown　D.bringdown